This project was intended to rebrand the city of duluth to drive tourism to the city via a new refreshed design. This project includes an entire brand stationery designed to fit into a brand system created for the city, the logos were crafted with Minnesota in mind, resembling a North Star and a snowflake while also portraying that through the colour palette to embrace the Minnesota spirit. All of these elements combined created a youthful refresh of the old harbor city to drive tourism.