This was a group project where the objective was to create possible brand from scratch with the prospective city of Philadelphia in mind. This project challenged the groups skills and introduced the notion of sports design. The group devoted themselves to exceptional research to encapsulate the values and ideals of the Philadelphia community and to the empowerment of women in a male dominated field. The Philadelphia Reign is a hypothetical expansion to the WNBA that has the motto “freedom to the people” a nod to the early days of Philadelphia.

permission from all group members was acquired before using on portfolio.